Our greatest achievement; A proven strategy that enables us to identify and validate new market gaps with limited resources. A process that dictates the life cycle of every product and evolves with it. The efficiency of the strategy is such we have already identified enough potential products to keep us busy for years to come.


The Paperboard team is made up of highly-qualified, talented and innovative IT professionals each with their own area of expertise. Their experience spans the full range of custom software development, from small entrepreneurial projects to complex systems.


Our focus on developing tools and frameworks over building solutions have immensely increased the productivity of our developers. We are capable of going from drawing board to prototyping within a week with our current stack and tools. Our web stack is built around Golang with customization and ease-of-use at its core.

We love it. Developed and release by Google in 2009, Go was initially intended as system programming language to be replacement for C++. How ever Go soon found its way into everything. It is widely used to create large scale solutions. Go holds the record for fastest growing language. As of July 2017 Go has reached Rank 10 in TIOBE index. Here is the list of all companies using Golang.

We have been using Golang since 2012 and have grown to love it. So much so we were one of the Sponsors of GopherCon India 2016.

You must be wondering “Why PostgreSQL?”. It was one of the first to introduce JSONB that allows ACID compliance operations on JSON data. This speeds up development by a huge margin.

When correctly done there will be no noticeable performance impact on the final product. Even our largest product that serves around 20 million users on monthly basis runs on auto-generated scripts. Thats right, We have built tools that create both Go code and PostgreSQL scripts.

Redis is an open source (BSD licensed), in-memory data structure store, used as a database, cache and message broker. Primarily used for expiry keys.

Redis also has a publisher subscriber service that is used for real-time notifications.

Elasticsearch is a distributed, RESTful search and analytics engine capable of solving a growing number of use cases. As the heart of the Elastic Stack, it centrally stores your data so you can discover the expected and uncover the unexpected.

We needed a search engine for our search needs. Our researches led to Solr and Elasticsearch. We evaluated both, in the end, Elasticsearch suited our needs best. Since then all our search implementations are based around this.

We have our own in-house web framework built from ground up with great emphasis on scalability and performance for minimal cost. The framework is built in Go and truly is one of its kind.

Every engineer is provided with 27″ 5k Retina iMac workstation complete with ergonomic desk and chair. We found that larger the screen size higher the productivity. 27 inch seems to be the sweet spot here.

After trying out numerous IDEs we realized that nothing compares to properly configured Vim. Sure it has high learning curve, but, once passed it increases productivity significantly.

Github serves not only as a source control, but, also as a project management tool to keep track of issues, discussions and future plans.

Our production environment consists mostly of AWS servers with Ubuntu 16.04 LTS OS. Go’s amazing performance offsets amazons servers low performance to price ratio.

Investment & Achivements

Paperboard inc was founded with an  investment of just 10,000 USD in 2011. By 2013 the company had grown into a stable organization with over half a million in revenue. Thanks to external investments the company’s revenue have exceeded 2 million USD as of 2016. With a brand new product schedule for launch in second half of 2017 our spirits are high. We are excited about its potential. We are passionate about the work we do and pride ourselves on what we have accomplished.

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